There is a fixed procedure that needs to be observed in order to publish a gold sponsor on the website.
As opposed to silver sponsors, which are published on the silver sponsor overview page immediately after they have been created, some extra steps need to be taken for gold sponsor to publish them on the website:
1. Create the (gold) sponsor page via the content type Sponsor.
2. Add the (gold) sponsor to the nodequeue, see Nodequeue.
3. Determine the mutual order of gold sponsors within the queue, also see Nodequeue.