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What I Talk About When I Talk About Libraries

What I Talk About When I Talk About Libraries: Advocacy, Promoting and Lobbying

In the year when the Serbian Library Association (SLA) marks seven decades of its work (1947–2017), it organizes the 14th conference with international participation dedicated to the questions of advocacy, promotion and lobbying on behalf of libraries and library and information activities.

The SLA conference will gather librarians and stakeholders from the country and abroad, who will present successful stories, fulfilled and envisioned projects, realized and planned initiatives and strategies. Inspired by the title of the book written by the famous author Haruki Murakami (What I Talk About When I Talk About Running), we want to explore practical examples, steps, preparation and everyday experience, but also to discover the most desirable partners for advocating and lobbying on behalf of libraries, and define the target audience for the promotion of libraries in the 21st century with the aim of recognizing their values and obtaining a better position for them.

Suggested Topics

  • Visibility of libraries in the media and community
  • Skills and knowledge we need for advocacy
  • The role of libraries in the United Nations Agenda UN 2030 and society development
  • How do the different types of libraries support the Sustainable Development Goals (SDGs)?
  • Library statistics for the effective storytelling and performance
  • Budget and financing: do we have an alternative?
  • The role of library associations in advocating, lobbying and promotion
  • Partnerships and networking
  • Methods of communication with decision-makers
  • Campaigns, activism and social media
  • Multimedia and innovative tools
  • Library users as advocates
  • Communication strategy, public relations and marketing
  • Training programs, workshops and forums

To learn more, please see the conference website.


14 - 15 Dec 2017


1:00 pm - 6:00 pm